The world of web hosting…
Is full with scams and stories of disappointment. Be sure to avoid stories like this:
John has a high traffic ecommerce site. He has chosen a little known web hosting company and also moved his domain to that company. The web hosting company suddenly went out of business. His site was unreachable for days until he could save his files and move everything over. The bigger issue was his domain. Since the web hosting company he dealt with was a reseller, he had to go one step further and prove that he was the domain name.
This story shows how careful you should be and not only see a big discount, but look further.